![]() ![]() Its most recent ad campaign features more realistic dudes, and asks men to “Find Your Magic”-i.e., whatever makes you attractive. ![]() It was meant to simulate how, “just like in real life, you’ll have to compete against a buddy for the attention and affection of a lady of your choosing.” Nice.įor what it’s worth, Axe just recently signaled it will move beyond its machismo, often outright misogynist branding for something a little more wholesome. ![]() There was even a multiplayer component labeled-I kid you not-”Playa versus Playa,” according to Unilever’s press release announcing the game. Be one with the Seduction Compass, build a solid repertoire of moves, win over all 100 girls, and you will be The Mojo Master. ![]() You’ll be armed with hundreds of over-the-top moves that could either boost your game with a girl or get you slapped, depending on how well you understand the Compass. Each unique girl is derived from a personality matrix called The Seduction Compass. These laborious studies have given birth to seduction theories that have been applied to a virtual construct, a game that lets you let loose in a fantasy world populated by 100 totally hot 3D girls. Countless hours have been logged observing social encounters, attempting to better understand the female species, and determining what makes a playa a playa. Many faces have been slapped, many drinks dumped on heads, and many relationships ruined in the name of Mojo Master-WildTangent’s free fantasy game of seduction. The description of Mojo Master on video game website IGN reads like a wannabe pickup artist’s (or “PUA,” as it’s known in the community) perfect game: And this Axe body spray video game, a “seduction” game in which the player is meant to bag “prizes” like 2005 Playboy Playmate of the Year Tiffany Fallon, would definitely not fly. Donald Trump has moved from starring in reality TV to making for some very, very real TV. Even less surprisingly, almost all of them have been weird. Not surprisingly, many of them have been bad. Ever since the dawn of the video game industry, brands have developed so-called “advergames,” or games meant to promote a product. It’s hard to say the same for these 11 games. It doesn’t make much sense-what does matching circles have to do with glasses? Still, it was a relatively innocuous way to promote the Kill Screen-branded glasses Warby Parker had created. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. ![]()
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